The elite group of brands which, despite the changing trends on the market, succeed in keeping the leading position in the Consumer/Client Award Contest every year, are awarded a special distinction – the TOP BRAND prize. Only brands with an exceptional position, undisputed leaders in their category, receive this prize – and LUDWIK is one of them.
The Selection Board performs the final evaluation of the competing brands’ position. The analysis is based on the popularity and votes from consumers in the Consumer/Client Award contest. The Top Brand title confirms that a brand is recognisable and valuable to the Polish consumers. This award is a reflection of the consumer votes only and the most important mark of appreciation and recommendation of the recognised brands.
(Kantar Millward Brown, June 2018)